The 2025 college entrance examination has just come to an end, and the consumer market has also ushered in a post-examination consumption boom, and the sales of electronic three-piece sets such as mobile phones, computers, and tablets exploded. Data shows that since the end of the college entrance examination, tablets, mobile phones, cameras and other products have seen a sharp increase in sales on Tmall 618, among which laptop sales increased by 200% year-on-year, and digital camera sales increased by 190% year-on-year.
On June 12, Elephant News reporters learned that during Tmall 618, Taobao and Tmall jointly launched exclusive benefits for more than 70 top 3C digital brands including Apple, Huawei, Xiaomi, vivo, OPPO, Honor, Lenovo, Asus, Sony, etc. From June 9th to 20th, consumers will open Taobao to search for "Digital Education Offers" and go directly to the special area.
According to the page, the area includes two types of educational discount certifications, including 2025 college entrance examination candidates and college students, covering Apple education discount products such as MacBook, AirPods, iPad, etc. and non-Apple products. After adding multiple discounts such as 15% off, national subsidies, large coupons, and student-exclusive prices, special offers, with a maximum discount of 4,000 yuan.
