In January 2025, the 2025 International Consumer Electronics Exhibition (CES) with the theme of "DIVE IN" was held in the United States. 323 of the world's top 500 companies participated in the exhibition, and the number of exhibitors in my country (including Hong Kong, Macao and Taiwan) was close to 1,500. The theme and biggest highlight of this CES is that artificial intelligence empowers all applications, and consumer electronic products have fully entered the intelligent era. It is recommended to seize the opportunities for the development of artificial intelligence, support innovation to lead the development of new quality productivity, seize the opportunities for the development of intelligent automobiles to consolidate their advantages, and create a global consumer electronics exhibition with great influence in the international market.
2025 The development of CES six major areas shows new highlights
"Chip: Focusing on artificial intelligence and typical applications
International leading companies such as Nvidia, AMD, Intel, and Qualcomm are accelerating the release of new artificial intelligence chips, with high performance, multi-threading and low power consumption becoming important features. Nvidia launched graphics card products specially optimized for AI computing, with performance twice that of the previous generation of products; AMD and Nvidia released high-performance graphics cards that can enhance ray tracing, enhance AI rendering performance and picture stability, significantly improving graphics processing speed. Related companies are focusing on typical applications such as computers, cars, and robots. Intel, AMD, and Qualcomm have launched AIPC dedicated processors with new designs, which have greatly improved multi-threading performance; Korean startup DeepX has released robot-specific chips that support AI functions at low power consumption; Qualcomm, Texas Instruments, and Intel have launched in-car AI chips that can support multi-modal situational perception, immersive in-car audio and video and other AI experiences.
Computer: Intelligent and flexible displays are highlights
Computer manufacturers focus on PC's AI computing power, local AI processing capabilities, data privacy guarantees and product forms to compete differentiately. First, powerful AI performance has become a standard feature. Most products are equipped with high-performance AI chips or processors, and AI functions have gone from being able to being useful. For example, AMD has launched the new APU series product Ryzen AI Max series for high-end AI computers, and its AI performance is 2.2 times higher than that of the NVIDIA GeForce RTX 4090. Second, local AI processing capabilities are valued. In the current environment where data security is crucial, local AI task processing capabilities have become an important publicity point for computer manufacturers to protect user privacy. For example, Lenovo's Xiaotian Assistant can use local big models and computing power to reason and answer questions. It can also be used normally in a network-free environment and has a faster response speed. The third is product form differentiation. The flexible reel screen laptop made its debut at the exhibition and attracted attention, and "mini computers" have become a hot topic for manufacturers. Lenovo launches its first reel screen AIPC, the ThinkBook Plus Gen 6, which pushes the keyboard button to extend the screen from 14 inches to 16.7 inches. Asus launched the world's lightest Copilot+ PC, the Zenbook A14, which weighs less than 1 kg and has a battery life of more than 32 hours. "
Automobile: Automobile intelligent transformation process accelerates
First, autonomous driving technology continues to make breakthroughs. Israeli company Mobileye demonstrates its end-to-end autonomous driving system, achieving full coverage of autonomous driving from L2 to L5 through highly integrated sensors, algorithms and computing platforms. Nvidia released the fourth generation of Thor Intelligent Drive computing platform, and its computing power has increased by 20 times compared to the previous generation. At the same time, Nvidia provides an AI training system, a virtual world "Omniverse" and a data synthesis system "Cosmos", forming a closed-loop system from data acquisition to model training to simulation of autonomous driving simulation. Second, the application of display technology has become the focus of improving the driving experience of smart cockpits. BMW's first panoramic iDrive system, covering four new interactive interfaces: visual line panoramic display, 3D head-up display, super-sensory intelligent control steering wheel, and center-oriented control. It will be first used in BMW's new generation models by the end of 2025. BOE and BOE demonstrated the cutting-edge smart cockpit technology representing the "HERO" plan, equipped with 10 innovative automotive equipment such as smart steering wheel, wood grain display, tactile feedback and pressing system, naked-eye 3D display, and anti-peeping screen, of which 5 are the first globally.
Smart home: Functional smart home products emerge one after another
First, the companionship machine with emotional interaction as the core has ushered in an explosion. The Ai Me concept accompanying robot released by TCL can record videos through the camera and use AI technology to perceive and recognize them. The eyes are part of the display screen, and there is also a pair of interactive mechanical structures similar to big ears on the head. Startup Mengyou demonstrated Ropet robots, which use a variety of AI technologies including machine learning and natural language processing to achieve complex data analysis and interaction, making each Ropet a unique individual and cultivates a unique interaction model with users. Second, TVs have become the new steward of smart homes. BOE has released a new concept-level smart large-screen terminal that integrates rich AI capabilities. It is the industry's first 65-inch 4K ultra-high-definition "AI audio-visual center" that supports remote "watch together", real-time video call translation, travel planning, smart home management, and generating storybook content. Third, the standards for smart home interconnection protocols are gradually becoming clear. The Connection Standards Alliance (CSA) announced that Apple, Google and Samsung will accept their Matter certification, greatly simplifying the operational process of device manufacturers and reducing certification costs and complexity. For example, Bosch launched the first Bosch 100 series high-end French door bottom refrigerator that supports the Matter standard. The refrigerator is designed to work in collaboration with Amazon Alexa through Matter starting in 2025, helping to create a more connected home ecosystem, making the connection between smart home devices more seamless and interoperable. "
Smart terminal: AI fully empowers smart terminal optimization interactive experience
Smart terminal products pay more attention to performance experience. First, AI glasses have become a hot topic in the exhibition. Display technology continues to innovate, and AI technology integration significantly improves the user experience. For example, Halliday glasses use a "DigiWindow" micro projector, which can provide an equivalent display of about 3.5 inches in the wearer's eyes, avoiding problems such as rainbow patterns in traditional AR glasses, and can listen to conversations and answer questions during the meeting, perform real-time translation, provide direction-by-step navigation, teleprompter mode and voice control functions, etc. Second, the health monitoring function of wearable products has been deepened. Wearable devices are introduced and innovative, and health monitoring functions are more accurate and comprehensive. In addition to common heart rate and sleep monitoring, some devices can also conduct more professional health data monitoring. For example, circularring2 has built-in ECG sensor to monitor cardiac data more accurately, including the FDA-approved "instant cardiac rhythm monitoring" feature. Ultrahuman's ultrahumanrare smart ring series provides sleep tracking, stress testing, heart rate monitoring and skin detection capabilities. Third, innovative smart terminal products continue to emerge. Yukai Engineering has launched a small "companimental" robot, Mirumi, with built-in sensors that can detect the surrounding environment and complete the rotation of the head to interact with nearby people or objects. Withings exhibits the smart "magic mirror" OMNIA, which can intelligently summarize and analyze the health data of users' Withings smart watches, scales and sleep trackers, and provide personalized AI suggestions.
AI Robots: Diversity, Dexterity and Interactive Lead Development
First, the robot forms are more diverse and its agility is greatly enhanced. The exhibitors have released various types of robots such as humanoid robots, robot dogs, dormocats, companion robots, wearable robots, robotic hands, etc., and the products have higher degrees of freedom than in previous years and can complete a large number of difficult movements. For example, Stone Technology's sweeping and drag robot loads 5-axis folding bionic robot, Weijing Intelligent's "Xiaowei" humanoid robot can realize hand-eye servo collaborative operation in refined scenarios. Second, the application scenarios of service robots are further expanded. Through deep integration with technologies such as big models and spatial computing, the visual and auditory interaction capabilities of service robots and users continue to be enhanced, and they widely penetrate into scenarios such as baby care, children's nutrition, plant planting, and pet feeding to better meet consumers' personalized needs. For example, the companion robot of Japanese company Yukai Engineering can provide interactive functions such as head rotation and vision, and Agaxi's humanoid robot "Tongtianxiao" can have smooth conversations with visitors. "
Source: China Electronic Information Industry Development Institute’s official account