According to the latest data from market research institutions, the total channel sales volume of learning tablets in China reached 5.923 million units in 2024, with a year-on-year growth of 25.5%, and the sales revenue was 19.06 billion yuan, with a year-on-year growth of 37.6%.
The underlying reason for the popularity of learning tablets is the strong, rigid and urgent demand from parents and students for high-quality educational resources and educational hardware. This is also the core driving force for the long-term high growth of the learning tablet market.
In 2024, the sales volume of learning tablets in China was nearly 6 million units, and the sales revenue was nearly 20 billion yuan.
In terms of price, from the perspective of the entire year of 2024, the low-price range still occupied the main position of the market, but the share was decreasing compared to 2023. For example, the online market share of the 1000-1999 yuan price segment was 25.1%, down 6.0 percentage points compared to 2023, and the online market share of those below 1000 yuan was 9.7%, down 1.1 percentage points compared to 2023.
In 2024, the share of mid-to-high-priced learning tablets increased the most. The online market share of products priced between 3000 and 3999 yuan rose by 9.2 percentage points to 23.7%.
In addition, the online market share of products priced between 2000 and 2999 yuan also increased by 5.9 percentage points to 16.6%.
The market share of high-end learning tablets also increased. LooTuo Technology defines high-end learning tablets as products priced above 6000 yuan, which generally have high-quality educational resources and AI functions.
In 2024, the online market share of high-end products was 12%, an increase of 5.4 percentage points compared to 2023.